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logo
Logo
A distinctive mark used to identify a brand, company or organisation. It usually combines elements such as a symbol, wordmark and tagline. The logo is the foundation of a visual identity and informs every subsequent brand asset.
LOGO ✷ SYMBOL ✷ WORDMARK ✷ TAGLINE ✷
LOGO ✷ SYMBOL ✷ WORDMARK ✷ TAGLINE ✷
LOGO ✷ SYMBOL ✷ WORDMARK ✷ TAGLINE ✷
LOGO ✷ SYMBOL ✷ WORDMARK ✷ TAGLINE ✷
LOGO ✷ SYMBOL ✷ WORDMARK ✷ TAGLINE ✷
LOGO ✷ SYMBOL ✷ WORDMARK ✷ TAGLINE ✷
LOGO ✷ SYMBOL ✷ WORDMARK ✷ TAGLINE ✷
LOGO ✷ SYMBOL ✷ WORDMARK ✷ TAGLINE ✷
LOGO ✷ SYMBOL ✷ WORDMARK ✷ TAGLINE ✷
LOGO ✷ SYMBOL ✷ WORDMARK ✷ TAGLINE ✷
LOGO ✷ SYMBOL ✷ WORDMARK ✷ TAGLINE ✷
LOGO ✷ SYMBOL ✷ WORDMARK ✷ TAGLINE ✷
LOGO ✷ SYMBOL ✷ WORDMARK ✷ TAGLINE ✷
LOGO ✷ SYMBOL ✷ WORDMARK ✷ TAGLINE ✷
LOGO ✷ SYMBOL ✷ WORDMARK ✷ TAGLINE ✷
Logo structure
What should
a strong logo look like?
There is no single formula for designing a logo. Its form depends on the nature of the business, its audience and its ideas. A logo should not be complicated: alongside simplicity, its most important qualities are recognisability and originality. A strong logo works equally well on screen and in print.
Logo structure
What should
a strong logo look like?
There is no single formula for designing a logo. Its form depends on the nature of the business, its audience and its ideas. A logo should not be complicated: alongside simplicity, its most important qualities are recognition and originality. A strong logo works equally well on screen and in print.
What will you receive
when you commission the design?
2 distinct logo proposals, each with an explanation and rationale
2 rounds of revisions to the selected version
for print and digital use
in PDF, AI, JPG, PNG and SVG formats
economic rights in the design
Timeline: 2–4 weeks
What benefits
will a well-designed logo bring your company?
A well-designed logo supports a positive, professional perception of a company. Its simple forms and lettering should express the character of the brand. A logo is a long-term investment and the basis for every subsequent visual asset. It must be attractive and recognisable, but above all functional and legible in both print and digital applications.
What will you receive
when you commission the design?
2 distinct logo proposals, each with an explanation and rationale
2 rounds of revisions to the selected version
for print and digital use
in PDF, AI, JPG, PNG and SVG formats
economic rights in the design
Timeline: 2–4 weeks
What benefits
will a well-designed logo bring your company?
A well-designed logo supports a positive, professional perception of a company. Its simple forms and lettering should express the character of the brand. A logo is a long-term investment and the basis for every subsequent visual asset. It must be attractive and recognisable, but above all functional and legible in both print and digital applications.
