A complete visual identity for an artist created for Wrocław-based painter Paulina Wojewodzic, who paints in oil and acrylic, drawing inspiration from floral and animal motifs as well as portrait references to Frida Kahlo. Together with Paulina we developed a complete POCA brand system: a logo design in two colour variants (pink and dark green), an original monogram emblem in the shape of the letter “C”, a typography and colour palette, and alternative name versions (POCA Paulina Wojewodzic, POCA Studio, POCA Art) tailored to different uses. The visual identity for an artist also includes printed materials – we designed and printed flyers and postcards featuring reproductions of her paintings, as well as certificates of authenticity accompanying every sold artwork. A dry embossing stamp with the POCA emblem confirms the originality of the works and ties the whole identity together into a coherent, recognisable system. Tropical plant and bird motifs, present in the illustrations that complement the brand, reference the rich colours and subject matter of Paulina’s paintings, which often feature animals such as zebras, leopards, or cats. The design and development of the website brought the visual identity for an artist into the digital space – the site presents a portfolio of works, an “About me” section, and a shop with a cart and order system, where visitors can buy paintings available immediately, commission a custom piece, or purchase a limited-edition screen print. We also added a link and QR code to her Instagram profile on the postcards, making it easy for clients to follow her latest work. Additionally, we printed 5 limited-edition screen-print reproductions of Paulina’s most popular paintings, helping her reach a wider group of collectors while preserving the uniqueness of the originals. The entire project – from the logo, through printed materials, to the website – creates a cohesive visual identity for an artist, in which rich colours and plant motifs reflect the character of Paulina Wojewodzic’s work, setting her brand apart from other artists working in a similar segment of the art market.