Pracownia Witryna – graphic design studio logo

Rest Massage Studio

MASSAGE STUDIO VISUAL IDENTITY

Massage studio visual identity created for REST, an intimate studio in the centre of Wrocław where anyone can find a moment of rest from the city buzz during the week. The brand offers classical massage, deep tissue massage and relaxation massage, and its character was meant to reflect calm, discretion and professionalism. As a symbol of pause and rest, we chose the pause icon known from music players and used it to design the brand's monogram – built from a doubled letter "R". We based the REST logotype on elegant serif typography (Playfair Display) paired with the simple, contemporary Raleway typeface, giving the massage studio visual identity a timeless, calm character. The colour palette – deep black, warm beige and muted brown tones – references the natural materials used in the studio: wood, stone and cotton towels. At REST, treatments use handmade, proprietary massage oils and soy candles, which we branded to give the studio its own line of massage cosmetics – also available as a gift for clients. We designed the packaging for the oils, candles and gift boxes, as well as a full set of brand materials: business cards, gift vouchers and letterhead. The massage studio visual identity also includes a set of custom illustrations depicting the different types of treatments offered at the studio – used both in printed materials and on the website. Alongside the graphic materials, we also designed a responsive website with a booking form that lets clients choose the type of massage, date and time themselves. The site also includes a price list, a gallery of the studio's interior and an FAQ section answering the most common questions. A coherent massage studio visual identity builds a premium brand image associated with high-quality service and attention to detail – from the first contact on the website, through booking an appointment, to the treatment itself in REST's intimate studio in Wrocław.