Soul in the Bowl is a café in Wrocław serving primarily plant-based dishes, smoothie bowls and granola. It's a place for lovers of good food, travel, and beautifully designed interiors. The café visual identity draws inspiration from the island of Bali, full of remarkable landscapes and often called the Island of the Gods – that's where we drew the warm, calm and spiritual atmosphere that we carried into the brand. As part of the project we designed a logo referencing the café's name – a bowl full of fruit, finished with a handwritten, linear “Soul” lettering. We chose a colour palette inspired by nature (mustard, green, écru) and the brand's typography – a combination of the serif Zilla Slab and the simple, modern Quiet Sans. The visual system is complemented by a custom set of pictograms depicting fruit, drinks and dishes served at the café, used in both printed materials and online. The café visual identity also covered corporate materials: letterhead, business cards and a loyalty card with a stamp system, as well as promotional merchandise – cotton tote bags and branded hoodies. We also designed window graphics with the slogans “mindful eat” and “coffee break”, plus a sign mounted on the building façade, making the café recognisable from street level. The project also included a printed menu and to-go cup stickers, colour-matched with the rest of the materials. We also took care of the brand's social media presence – designing Instagram Stories icons and post templates used in the café's day-to-day content on the Soul In The Bowl profile, making sure all online materials stayed consistent with the offline identity. We additionally created a simple brand guide so the café's team could use the identity independently and consistently in everyday communication. The result is a coherent café visual identity that accompanies guests at every step – from the sign and window display, through the interior, to the cup of coffee and the tote bag taken home. Thanks to its consistent style, Soul In The Bowl is easily recognisable both in Wrocław's urban space and on social media.