Visual identity and event graphic design created for the Warsaw festival "Niewinni Czarodzieje", organised by the Warsaw Rising Museum. The festival features concerts, performances, workshops, discussions and exhibitions, and each edition has its own guiding theme – in 2023 it was "KINGSAJZ for everyone". The event's visual identity included a logo design and a key visual poster referencing the Warsaw skyline – the iconic Palace of Culture and Science paired with a paperclip motif. This distinctive motif appears consistently across all festival materials, building a coherent and recognisable identity for the whole event. The illustrations feature a distinctive, slightly retro line style referencing the aesthetics of past decades, with a clear ruler motif placed along the edge of every composition. This style helped maintain visual consistency across a wide range of formats – from large-format posters, through small gadgets, to printed materials handed out to festival participants. For individual themed events – such as the "Dancing" evening, a concert featuring Tomek Lipiński, or the "Ballada o Emilii i lesie" performance – we designed a separate series of posters in the same distinctive retro style, kept in vivid colours with the ruler motif. Dedicated invitations and tickets were also created for each event. The event graphic design also covered printed materials and merchandise: leaflets and brochures with the festival programme, posters and advertising banners (including ads in the Warsaw metro), packaging – including jars for the "Warszawskie Słoiki" campaign – as well as promotional merchandise such as mugs branded with Polo Cockta. We also designed a restaurant menu for "Cafe Biba", one of the festival's food venues. The result is a coherent, recognisable event graphic design that accompanies festival participants at every stage – from a poster at the bus stop, through an invitation to a chosen event, to a gadget taken home. Thanks to its consistent style, the "Niewinni Czarodzieje" festival is easily recognisable across Warsaw's urban space throughout the event.