The starting point for the project was the culture and everyday life of the PRL era (communist Poland) and the distinctive aesthetics of the 1970s and 80s.

In the illustrations we referenced iconic motifs from Polish pop culture – “Czterdziestolatek,” the Working Woman, the Maluch (Fiat 126p), and characteristic interiors and objects from the era. We wanted to avoid recreating these motifs literally, and instead approach them with a wink, creating a contemporary illustrative visual language built on associations with that period.

We used these individual motifs in designing posters and promotional materials for concerts, performances, workshops, meetings and other festival events. This allowed the identity to be varied while all the elements were still tied together by a shared style and distinctive aesthetic.

As part of the project we prepared posters, flyers, invitations, social media graphics, metro ads, banners, merchandise and printed materials. The result was a system that let us build successive rounds of festival communication around different characters, objects and associations tied to Polish popular culture.

The whole concept of the festival identity design was based on a clear, flexible graphic system that could easily be adapted for future editions and different communication formats – from large-format posters to small promotional items and festival merchandise handed out to attendees. The end result was appreciated both by the festival organiser and by event attendees, for whom the identity became a recognisable element of the whole edition.